Building a company from scratch is hard enough. Figuring out a set of graphic symbols to represent you shouldn’t be scary too — instead, make your brand development process one of the most exciting parts of getting started. You can either conduct this process in-house or outsource logo design requirements to an experienced vendor. In this article, We’ve created this infographic to encourage you to think about design basics as you work alone or with a team to create your logo. These principles can even help you further along in the process, so feel free to bookmark this article and go back to it whenever you need to.