It’s fun to think out of the box to create logos. But in reality, your design has a job to do—which means you can’t just make whatever you want. You have to appeal to your target audience.
How does appealing to an audience work? Imagine you’re lost. You see a stranger who is smiling, so you ask them for directions because they look friendly. But at a sports event, you don’t want the competitors to look friendly. You want them to look tough. There are two expressions, and they work for different jobs.
The same thing happens with a logo. It’s the “face” of your brand, so it has to express feelings that will attract the audience. This guide to designing the perfect logo teaches the tips and tricks you need to make your logo appeal to the right people.